What is Giving Tuesday?
Founded in 2012 by the 92nd St. Y and the United Nations Foundation, Giving Tuesday is a call to action to switch the holiday’s focus associated with consumerism and buying to giving.
Since its founding, the annual day has grown into a global movement that inspires millions to donate money, volunteer, and be generous. Giving Tuesday strives to build a world where generosity is at the heart of society. Giving Tuesday’s global network collaborates year-round to inspire generosity across the globe, with a mission to establish a culture of philanthropy as an everyday part of life.
When is Giving Tuesday?
This global day of giving is held annually on the Tuesday following Thanksgiving. This year, Giving Tuesday is on November 29.
How does Giving Tuesday benefit not-for-profits like MJHS?
Since Giving Tuesday is one of the most important fundraising days of the year, not-for-profits like MJHS get a jumpstart on year-end fundraising with it. It is an excellent way to gain awareness among potential supporters. It is also an opportunity for not-for-profits to boost their social media presence and increase awareness of their cause. The #GivingTuesday hashtag goes viral on Twitter, Facebook, and Instagram each year, increasing the chance that not-for-profits will appear in the social media feeds of potential donors.
How does one participate?
GivingTuesday is free to participate. And who you choose to support and how is entirely up to you! The first thing that you need to do is find a cause that moves you. If you already have one in mind, you can visit that company’s social media or website to see how they participate. Many organizations participate by getting a donor match, making your gift have a more significant impact. After you’ve committed yourself to a cause, there are many creative ways to raise funds. Some ideas include:
- Volunteering. Volunteers make a difference in the lives of the people in their community. Volunteering can also be a great way to make new friends and further your career. Contact them and see if they need a helping hand at an event or special outing.
- Organize a donation drive. This is a great way to rally people. Collecting clothes, food, books, and other items can be the focus of a donation drive. However, you should check with the not-for-profit you are ordering goods for before you start.
- Start a Facebook fundraiser to collect funds from your friends and family for your particular cause!
- You can also check out the #GivingTuesday site to see what others have done. The possibilities are endless!
Whichever way you decide to participate, be sure to spread the word on your social media. Social media is a powerful tool for increasing awareness and encouraging others to participate.
How is MJHS participating?
MJHS is using this Giving Tuesday to raise funds and awareness for The MJHS Charitable Care Fund, which helps patients and families cover medical costs they may not be able to afford, such as copayments, premiums or any other out-of-pocket expenses associated with care.
Currently, MJHS Hospice spends on charity care annually, which varies between $280,000 to $500,000, depending on the need. MJHS Hospice covers these costs presently, but to continue providing this care to our community, we need your help.
An MJHS board member has also generously agreed to match donations up to $5,000! Your contribution allows us to provide compassionate and respectful care to families in our care who need it most.
Together we can make a difference. #GivingTuesday